Overview:
*Position is open to all PepsiCo hubs: Purchase, Plano, or Chicago*
Do you have a passion for media and how it influences behavior? Does being part of the consumer data revolution excite you? If becoming a thought leader in a space that is at the forefront of connecting with consumers is your aspiration, you could be the perfect candidate to join the PepsiCo DX Retail Media Team, a dynamic team that brings together the science of data with media insights and activation.
Within this data driven team, you will play a key role in driving the future of Retail Media Strategy and enabling a deep performance marketing practice to apply to our investments in retailer media.
You will be responsible for partnering with Shopper Marketing and eCommerce to elevate some of our key media strategy and operations initiatives in DX retailer media, and for delivering media execution to key retailers in order to enable improved omni-channel ROI through innovation of their media & data capabilities, as the marketing funnel blurs and first party data, which the retailers have at scale, becomes critical to driving conversion through addressable consumer connections.
You will also have exposure with senior management at priority DX customers, so will need to stay closely connected with their evolving needs, as well as be a strong communicator and influencer, proactively communicating across the broad matrix of stakeholders to drive transformation in this very dynamic space.
Since this role will play a critical role in developing the future of how we can partner with retailers in this space, at a time when privacy restrictions are increasing and so retailers are quickly reacting to benefit from their own first party data, an innate curiosity and deep capacity for creative thinking and solution orientation is critical to being successful.
Responsibilities:
Drive day-to-day digital media campaign execution for key DX customers
Become a trusted Retail Media advisor for key customers internally and externally in front of some of PepsiCo’s most important retail partners, influencing capability development and media innovation
Analyze performance data to deliver clear, thoughtful recommendations for future campaign optimizations
Elevate omni-channel collaboration between shopper, brands, and eCommerce, working effectively within a matrixed team to deliver a synthesized holistic approach to Retailer Media between the customers you support and beyond
Promote and foster a "learning culture" by monitoring latest industry thinking and innovation to inform direction for future strategies/plans
Qualifications:
Bachelor's degree required
Preferred 3-5 years of media or marketing experience
Proactive problem solver who can define, assess, and solve, and communicate in a clear and concise fashion
Comfortable with ambiguity
Quick learner
Self-starter, able to work independently and build connections with key stakeholders on projects
Excellent collaborator
Proactive in terms of ideas, problem solving, and building connections
Creative thinker who can bring innovation to projects and processes.
Must be able to communicate in fluent English, including excellent written and presentation skills.
Compensation and Benefits:
The expected compensation range for this position is between $68,000 - $113,850 based on a full-time schedule
Location, confirmed job-related skills and experience will be considered in setting actual starting salar
Bonus based on performance and eligibility; target payout is 8% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents.
View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
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